ReverbNation Label and Management Features

Send FREE, custom emails to your fans. Use the FREE Fan Collector to allow fans to sign up from all of your sites.

FanReach is the only email system built for the music business from the ground up. Over 40,000 Artists, Venues, Labels, and Managers are using FanReach to send out millions of emails per month.

FanReach is available in two versions, our free product for bands who are just starting out, and FanReach Pro for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.

Learn more about FanReach Pro »

Recruit fans and send them on missions to promote your Bands.

Street Teams are a cost-effective way to create the grassroots buzz that is necessary to move your career to the next level. ReverbNation gives every artist a FREE Street Team Program to help activate their fans and make every promotion "viral". These promoters will help you gain exposure by talking about you on blogs, in message boards and posting your music, banners, tour dates, etc. all over the internet.

EVERY artist on ReverbNation has the Street Team feature available automatically in their Street Team tab. The feature is built around the concept of "missions". You tell the team what you want them to do, and they compete against each other for a reward. We provide several mission templates to choose from, or you can make a custom mission:

• Spread Music
• Promote Shows
• Recruit New Fans
• Drive Traffic
• Offline
• Custom

Once you "Launch" the mission, we help you recruit your fans to participate by sending out a notification via email. Each live mission is tracked in a real-time, and progress is displayed in a "Leaderboard" that you and your fans can see. You get to choose the reward for the winners, and there is even a blog for each mission so that you can talk to your team and keep them up to date.

Most missions are "online" and revolve around Street Team members posting your widgets (music player, show schedule, fan collector, etc) or banners into other web pages, blogs, etc. We track who is getting you the most plays, the most schedule views, collecting the most email addresses or the most click-thrus during the mission period. You simply set up the mission, click "Launch", and then let us do our part. When the mission ends, you simply look at the Leaderboard to know which Street Team members to reward. It's easy, it's automatic, and it's a fun way to engage your fans.

How to Start: A Guide to Using Street Teams

1. The first thing to do is import your existing email list into FanReach (ReverbNation's email management system).

2. A few days (3 or 4) after your email list is imported, you can send an email to everyone inviting them to join your Street Team. This list will most likely include your existing Street Team members as well, but if they are on a separate list, import them into FanReach too. Street Team members do not even have to have an account at ReverbNation in order to help you promote, so as long as you have their email in FanReach, they can be a member of your team and we can track their activity for you. Now that's cool!

3. Place a FanCollector or StreetTeam Collector widget on your official website, Myspace page, etc., so you can start getting those fans to join your team. When a fan enters their email address, it goes directly to your FanReach system. These widgets are located in your Widgets tab.

4. Once you have enough Street Team members joined up, you are ready to launch a mission. 5. Online and Offline missions can be sent directly from your Street Team tab by clicking NEW MISSION. Once the mission goes out via an automatic email to all your street team members, they can get access to the mission from there. They'll be taken directly to your Street Team tab where they can join the mission with a click of a button. They'll also see what the mission entails and the rewards offered.

6. Marketing Tools for each mission automatically drop down for the street team members to grab and run with. For instance, if a mission is to expose your music all over the internet, a music player widget loaded with your songs drops down and the members go out and paste it all over Myspace, Facebook or anywhere else. We also have artist's banners, show schedules, tour maps, street team collectors, FanCollectors, and other widgets and banners that drop down for easy pickings. You could even create your own widget or banner and have the Street Team promote that. You will need to upload these into your Widget or Banner tab in your Artist Profile before you begin.

7. Messaging can be done throughout the mission from the artist (or leader) by using the "mission blog" area.

8. Promotions are then tracked and you'll know who was doing what and how they did (ex. Joe Smith placed 75 Music Players around the internet and got 180,000 impressions from them.)

9. You can then reward your top promoters. The leaderboard is right there for you to see from best promoters down to worst.

NOTE: Don't be a spammer by placing your music in places it shouldn't be. If you are a death metal act, I doubt jazz fans will be too happy to see you and your fans promoting music on their site. Stick to similar styles of music and you'll be fine.

Questions or Comments

If you have any questions, send an email to streetteams@reverbnation.com.
Feedback is always appreciated.

One central account allows you access to all your Artists' pages, making handling multiple Artists seamless and easy.

Your Own Promotional Page
Your Label/Management page is a great place to promote yourself and your portfolio of Artists. From this one location you can have promotional information on yourself as well as all your portfolio Artists.

Central Management Location
You can link your Artist pages to your management or label account so you can manage the online profile of your Artists from one login. No more multiple accounts and different websites, manage them all from a single login.